2 Lights Media Welcomes Dustin Son!

2 Lights Media is proud to welcome Dustin Son to the media buying team.

We asked Dustin a few questions about himself:

Q: Where did you go to college?
A: I attended the University of Maine at Orono

Q: What was your major?
A: I majored in Broadcast Journalism / Communications

Q: When did you first get involved with radio?

A: I first got involved with radio immediately upon arriving at college. I also had a passion for sports, and frequently listened to live events and talk shows on the radio. I always felt as though “Hey, I think I could do that” so I did. I had a weekly show called the “High Five Sports Forum” and also broadcast live event coverage of UMaine Hockey, Baseball, and Football. When not on the air, I spent a lot of time in the production studio creating promos, bumps, and creative content  for other people’s shows. It was a lot of fun and ultimately led me to where I am today!

Q:  What was your position prior to joining 2 Lights?
A: I was an internet sales rep for the Lee Auto Group. I was responsible for answering email inquiries related to a potential purchase. I think the internet has really changed how people go about buying things, and it was exciting to be a part of it first-hand. Ultimately, I decided the automotive industry wasn’t where I wanted to spend the bulk of my career. It became my desire to blend my experience in sales and passion for radio in hopes of creating a wonderful new opportunity. I feel fortunate that I was able to accomplish that here at 2 Lights Media – especially given the current state of the economic climate.

Q: What do you like so far about being media buyer?
A: I really enjoy prospecting and securing the availabilities on stations. It’s a lot of fun for me to create new relationships that will benefit our clients.

Q: What are some of challenges you face as a media buyer?
A: At this point, I’d have to say becoming completely comfortable and confident in a new system and database. Initially, it’s a little tough to remember everything! I’ve had to ask a lot of questions (probably more than once!) but I think it’s like anything else; Once you do something on a consistent basis, typically, you become pretty good at it. I’m excited for the short and long term future.

Q: What do you hope to accomplish long term as a media buyer?
A: I simply want to be successful. I believe that listening, learning, making sound judgments, while being a collaborative contributor is the bedrock of a job well done. I enjoy walking through the door every single day with the intention of doing something progressive. I am so grateful to have a supportive team around me as I adjust to my new role. I hope to someday be in a position where I can help somebody else break into this business the same way. I would enjoy that thoroughly.

Q: On a personal note – do you own any pets?
A: I do indeed. I have two wonderful, attention-hogging cats – Daisy and Jackson. Jackson gets the most notoriety at this time for looking like a cat, but acting like a dog. He has a small baseball that he is very fond of, and will let you know by dropping it in your lap for a game of fetch anytime you’re willing. I have never in my 26 years of life seen a cat that will play repetitive fetch. He’s a piece of work and is never short on entertainment value.