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The relationship between a radio sales representative and a media buyer involves a lot of give and take. Most of this give and take focuses on negotiating rates and times. As a media buying agency, 2 Lights Media engages in those standard relationships between sales reps and media buyers. However, we also like to give our media partners as much information as possible about what’s going on in our neck of the woods. We’ll chat with you about the weather (the fall is so gorgeous here in Maine!), but we also want to let you know what programs we have ready to air on your station.
2 Lights Media is unique in that we work very closely with Knockout Strategies, a media production company. Due to our close relationship, we have access to high quality 30 to 60 minute programs for a wide variety of new clients. We’re not trying to air the same shows as everyone else. The content we have is brand new — most clients are just breaking onto the radio scene — so your listeners are sometimes hearing it for the first time.
And our client list never stops growing. In order to keep our media partners up-to-date with what shows we currently have and ones that we are looking at in the near future, we created this email newsletter. We hope that this newsletter does for you what our programs do for your listeners: informs and entertains.
Does your station want to work with 2 Lights Media? Send us an email with your available times and rates. You can also reach us by phone: 207-591-6079.
