Dustin Son asked Jeff Proctor at WGBF in Indiana a few questions about himself and his stations.
Q: What Market are you in and what is the rank of this market?
A: Evansville, Indiana. I think it’s about [ranked] 160 and I know it’s extremely conservative.
Q: What makes your station stand out in your market?
A: I sell (3) stations out of our cluster and they all are unique to Evansville radio. WGBF FM is the only “Active Rock” format and WGBF AM is the only “Talk” format. WDKS is a CHR and has been closing the last couple of years on the CHR market leader. Something for everyone?
Q: How long have you been in the radio business?
A: 10 years total. I took a couple of years off and sold Harley Davidson Motorcycles. WOW, That’s a different world. “It’s time to ride baby!”
Q: In your experience, what has long form media brought to your station? Has it been positive or negative?
A: We only air long form clients on WGBF AM which is the talk format. I think overall it’s been very nice for the station and me. I sell a lot of ½ hr. programming. The only kink is getting beat up on rate by people like you! LOLOL
Q: What feedback have you received concerning the half hour programs that run on your station?
A: It’s been good. Just like any other programming listeners get tired of the same old push. I have to state that I think some of the most loyal listeners are Talk Radio listeners and that’s a good thang!
Q: Do you find it easy to work with long form DR companies or are they more difficult?
A: Do I have to answer? It’s just like any other client, I have to create value and deliver results.
Q: Do you think your listeners would prefer to have a different show each week?
A: Maybe not every week but I do think every couple of weeks. Gotta keep it fresh man.
Q: How does your station calculate rates for half hour blocks?
A: Supply and demand! We are so active with 1/2hr blocks that inventory and dayparts dictate rate.
Q: What are your favorite/most enjoyable aspects of your position?
A: I think you can tell I’m a people person, so that makes this radio wheel turn. I like to create a win-win situation. Kind of like what we have done so far! I also like the freedom. It’s not a 9a-5p job sitting in an office or driving a screw for “Toyota” let’s say. (I swear I never worked at Toyota, especially on the gas pedals).
Q: What do you like to do in your free time?
A: Of course I like to ride my Harley, but my main interest is music and sports. I’m a junkie for the NFL and my wife hates that time of year. Huge Bengals fan so I’ve always caught a lot of grief. Lots of losing, but I’m not a bandwagon dude that’s for sure. I’ve also played the drums since I was about 5 years old. I’ve played in several local bands and just hooked up with a group of guys called “Top Dead Center”. We play all originals and mix in some covers from STP, Foo Fighters, CCR and a couple of AC/DC tunes. We focus on our originals due to the fact that nobody in this town is doing it!! I also like Flyers hockey! 
Q: Have you traveled recently? If so, where did you go?
A: Yep, New Orleans!! Hell of a time. Hit the quarter and did a couple of days at the Jazz Fest. The Jazz fest is the largest outdoor music festival in the world and about 500,000 people go to it over seven days. It’s not all just jazz, I caught Blues Traveler, Kenny Wayne Shepherd, Pearl Jam and one of the musicians on my bucket list “JEFF BECK” The music is like going to Heaven dude. The only thing better than going to the Jazz Fest would be to PLAY AT THE JAZZ FEST!!
