Entries Tagged 'News' ↓
March 18th, 2010 — Media Buying, News
2 Lights Media is proud to welcome Dustin Son to the media buying team.
We asked Dustin a few questions about himself:
Q: Where did you go to college?
A: I attended the University of Maine at Orono
Q: What was your major?
A: I majored in Broadcast Journalism / Communications
Q: When did you first get involved with radio?
A: I first got involved with radio immediately upon arriving at college. I also had a passion for sports, and frequently listened to live events and talk shows on the radio. I always felt as though “Hey, I think I could do that” so I did. I had a weekly show called the “High Five Sports Forum” and also broadcast live event coverage of UMaine Hockey, Baseball, and Football. When not on the air, I spent a lot of time in the production studio creating promos, bumps, and creative content for other people’s shows. It was a lot of fun and ultimately led me to where I am today!
Q: What was your position prior to joining 2 Lights?
A: I was an internet sales rep for the Lee Auto Group. I was responsible for answering email inquiries related to a potential purchase. I think the internet has really changed how people go about buying things, and it was exciting to be a part of it first-hand. Ultimately, I decided the automotive industry wasn’t where I wanted to spend the bulk of my career. It became my desire to blend my experience in sales and passion for radio in hopes of creating a wonderful new opportunity. I feel fortunate that I was able to accomplish that here at 2 Lights Media – especially given the current state of the economic climate.
Q: What do you like so far about being media buyer?
A: I really enjoy prospecting and securing the availabilities on stations. It’s a lot of fun for me to create new relationships that will benefit our clients.
Q: What are some of challenges you face as a media buyer?
A: At this point, I’d have to say becoming completely comfortable and confident in a new system and database. Initially, it’s a little tough to remember everything! I’ve had to ask a lot of questions (probably more than once!) but I think it’s like anything else; Once you do something on a consistent basis, typically, you become pretty good at it. I’m excited for the short and long term future.
Q: What do you hope to accomplish long term as a media buyer?
A: I simply want to be successful. I believe that listening, learning, making sound judgments, while being a collaborative contributor is the bedrock of a job well done. I enjoy walking through the door every single day with the intention of doing something progressive. I am so grateful to have a supportive team around me as I adjust to my new role. I hope to someday be in a position where I can help somebody else break into this business the same way. I would enjoy that thoroughly.
Q: On a personal note – do you own any pets?
A: I do indeed. I have two wonderful, attention-hogging cats – Daisy and Jackson. Jackson gets the most notoriety at this time for looking like a cat, but acting like a dog. He has a small baseball that he is very fond of, and will let you know by dropping it in your lap for a game of fetch anytime you’re willing. I have never in my 26 years of life seen a cat that will play repetitive fetch. He’s a piece of work and is never short on entertainment value.
June 29th, 2009 — Media Buying, News
2 Lights Media is proud to welcome Rob Weimer to the media buying team.
We asked Rob a few questions about his media buying style.
Q: How long have you been buying media?
A: I have been a media buyer for about seven years
Q: How did you get started in the media buying industry?
A: Well, I was working in a call center and I was on a break. I was looking at the company job postings on the wall when somebody came up behind me and asked which of the jobs I thought I could do. I had been in sales for years and the idea of spending money instead of trying to convince people to give me money appealed to me so, I told him I thought I could be a media buyer. What I didn’t know was that he was the manager of the media department, and a week later I was a media buyer.
Q: What do you like about media buying?
A: I would say first and foremost the people. I have made some great friends over the years. But, I also take a great deal of satisfaction in taking a product, negotiating the buys and helping it become a success.
Q: What do you as a buyer look at when purchasing time for your clients?
A: Price! There is no such thing as bad media, just bad media pricing.
Q: How do you know if a station has been a success for your client?
A: Generally as a buyer, my clients are most interested in cost per call.
Q: Where do you purchase half hours for your clients?
A: I currently handle the western United States, roughly west of the Mississippi River.
Q: How do you find open times for your stations?
A: When I first started as a buyer, I used to spend most of the day on the phone or reading and sending faxes but, now it’s lots and lots of e-mails with the occasional phone call.
If you’re west of the Mississippi and have some open avails, feel free to send them along to Rob at robw@2lightsmedia.com.
April 2nd, 2009 — News
For those of us who work in the radio industry, we all recognize Paul Harvey as a radio icon. And, we were all saddened by his recent passing at the age of 90.
Paul Harvey had a long and distinguished career in radio. He started working at KVOO in Tulsa, OK at the early age of 14. While attending the University of Tulsa, he continued working at KVOO, first as an announcer, and later as a program director.
Harvey’s big break came when he moved to Chicago in June of 1944 where he began broadcasting from the ABC affiliate WENR. He quickly became the most popular newscaster in Chicago. In 1945, he began hosting the postwar employment program Jobs for G.I. Joe on WENR. Harvey added The Rest of the Story as a tagline to in-depth feature stories in 1946. The spots became their own series in 1976. On April 1, 1951 the ABC Radio Network debuted Paul Harvey News and Comment “Commentary and analysis of Paul Harvey each weekday at 12 Noon”. Paul Harvey was also heard originally on Sundays; the first Sunday program was Harvey’s introduction. Later, the Sunday program would move to Saturdays. The program continued until his death.
On May 10, 1976, ABC Radio Networks premiered The Rest of the Story as a separate series which provided endless surprises as Harvey dug into stories behind the stories of famous events and people. Harvey’s son, a concert pianist, created and produced the series. He was the show’s only writer.
Harvey was known for catch phrases he used at the beginning of his programs, such as “Hello Americans, I’m Paul Harvey. You know what the news is, in a minute, you’re going to hear … the rest of the story.” He always ended, “Paul Harvey … Good day.” A story might be “This day’s news of most lasting significance.” At the end of a report about someone who had done something ridiculous or offensive, Harvey would say, “He would want us to mention his name,” followed by silence, then would start the next item. The last item of a broadcast, which was often a funny story, would usually be preceded by “For what it’s worth.”
Harvey died on February 28, 2009, at the age of 90 after being taken to a hospital in Phoenix. He died while surrounded by family and friends. His son, Paul Harvey Jr., said “millions have lost a friend” in response to his father’s death.
March 20th, 2009 — News
2 Lights Media is excited to announce the addition of new clients!
Stay tuned for more details in the April edition of the 2 Lights Navigator Newsletter!
