2 Lights Media is proud to welcome Rob Weimer to the media buying team.
Q: How long have you been buying media?
A: I have been a media buyer for about seven years
Q: How did you get started in the media buying industry?
A: Well, I was working in a call center and I was on a break. I was looking at the company job postings on the wall when somebody came up behind me and asked which of the jobs I thought I could do. I had been in sales for years and the idea of spending money instead of trying to convince people to give me money appealed to me so, I told him I thought I could be a media buyer. What I didn’t know was that he was the manager of the media department, and a week later I was a media buyer.
Q: What do you like about media buying?
A: I would say first and foremost the people. I have made some great friends over the years. But, I also take a great deal of satisfaction in taking a product, negotiating the buys and helping it become a success.
Q: What do you as a buyer look at when purchasing time for your clients?
A: Price! There is no such thing as bad media, just bad media pricing.
Q: How do you know if a station has been a success for your client?
A: Generally as a buyer, my clients are most interested in cost per call.
Q: Where do you purchase half hours for your clients?
A: I currently handle the western United States, roughly west of the Mississippi River.
Q: How do you find open times for your stations?
A: When I first started as a buyer, I used to spend most of the day on the phone or reading and sending faxes but, now it’s lots and lots of e-mails with the occasional phone call.
If you’re west of the Mississippi and have some open avails, feel free to send them along to Rob at robw@2lightsmedia.com.
